Paul Armstrong, in his blog Don't Fear the Firehose for PR Week, this week debates whether PROs are becoming 'glorified community managers'.
My view, for what it's worth, is that good community management is a highly skilled, specialised job that is separate from the role of PR. It may be a skill PR teams buy in, or work with, but it is not a core part of PR. PR does more to drive the discussions within the community, than manage the community itself. What do others think?