tag:blogger.com,1999:blog-4832938198431587004.post1482742089267979726..comments2023-03-23T12:29:18.018+00:00Comments on The Stick: Who creates social media strategy?Kate Hartleyhttp://www.blogger.com/profile/17719730761847263369noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4832938198431587004.post-12186018025515314902010-12-08T13:32:23.613+00:002010-12-08T13:32:23.613+00:00Thanks for commenting, Danny. I thought the resear...Thanks for commenting, Danny. I thought the research was great and covered more than the article gave it credit for, particularly in how to create good objectives in the first place. It's a shame that the ownership angle is, as you say, the one that always gets picked up. <br /><br />(Now wondering if I haven't just contributed to that problem...)Kate Hartleyhttps://www.blogger.com/profile/17719730761847263369noreply@blogger.comtag:blogger.com,1999:blog-4832938198431587004.post-63717150347636477492010-12-08T13:16:15.346+00:002010-12-08T13:16:15.346+00:00Thanks for covering the research Kate!
It's a...Thanks for covering the research Kate!<br /><br />It's always the ownership angle that gets picked up isn't it! I actually think other elements of the research are equally as interesting, but the headlines perhaps less so :)<br /><br />When it comes to ownership, I totally agree with you. No one area is going to have sole control. It's a joint effort depending on what the aims and objectives are. And if we look back at the research, it's the aims and objectives bit that is causing problems for businesses. They need to get this bit sorted first and then they can worry about who needs to take action.Danny Whatmoughhttp://blog.wildfirepr.co.uk/noreply@blogger.com