tag:blogger.com,1999:blog-4832938198431587004.post6918693146831907982..comments2023-03-23T12:29:18.018+00:00Comments on The Stick: Getting a good brief and giving good advice. How hard can it be?Kate Hartleyhttp://www.blogger.com/profile/17719730761847263369noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4832938198431587004.post-6455111013874631402009-05-21T15:55:35.776+01:002009-05-21T15:55:35.776+01:00Thanks Helen, and that's a great point. Protecting...Thanks Helen, and that's a great point. Protecting internal reputations and developing meaninful KPIs are two more very good reasons for agencies to give sound advice in the early stages.Kate Hartleyhttps://www.blogger.com/profile/17719730761847263369noreply@blogger.comtag:blogger.com,1999:blog-4832938198431587004.post-87066759152086998792009-05-21T15:33:32.356+01:002009-05-21T15:33:32.356+01:00Great article Kate. Really interesting to see an ...Great article Kate. Really interesting to see an agency's viewpoint. Not only is this a problem for agency reputation, but also for clientside as we are managing the expectations of our Senior Execs. It's crucial that agency and client work together to agree achievable KPIs that management understands.Helen Farrier, Samsunghttps://twitter.com/HelenFarriernoreply@blogger.com