The Stick

Thanks for commenting, Danny. I thought the resear...

2010-12-08T13:32:23.613Z

Thanks for commenting, Danny. I thought the research was great and covered more than the article gave it credit for, particularly in how to create good objectives in the first place. It's a shame that the ownership angle is, as you say, the one that always gets picked up.

(Now wondering if I haven't just contributed to that problem...)

Thanks for covering the research Kate! It's a...

2010-12-08T13:16:15.346Z

Thanks for covering the research Kate!

It's always the ownership angle that gets picked up isn't it! I actually think other elements of the research are equally as interesting, but the headlines perhaps less so :)

When it comes to ownership, I totally agree with you. No one area is going to have sole control. It's a joint effort depending on what the aims and objectives are. And if we look back at the research, it's the aims and objectives bit that is causing problems for businesses. They need to get this bit sorted first and then they can worry about who needs to take action.

I agree 100% with your point of view. Yes, consume...

2010-11-04T13:05:16.683Z

I agree 100% with your point of view. Yes, consumers own social media, and businesses need to respond accordingly with a content-driven, softer sell approach that engages, rather than repels consumers. All marketing disciplines can and should have a seat at the table, but the PR function is particularly well equipped to deliver content and shape dialogue that provides value, rather than pushing out overly commercial and company-centric content.

Jason Winocour
Social and Digital Media Practice Leader
Hunter Public Relations
http://www.hunterpr.com

Thanks Patrick - that's a really good point. T...

2010-09-02T18:01:37.720+01:00

Thanks Patrick - that's a really good point. The best clients actively want you to succeed financially.

You cover part of this with your last point, but I...

2010-09-02T17:54:11.753+01:00

You cover part of this with your last point, but I would add one more:
- They understand that I run a business too. It's not [just] about increasing fees, but it is an understanding of why costs exist and what they pay for and the fact that I'd like to make [just a bit of] profit in the same way they would.

Patrick

Kate Very interesting read here as we can talk al...

2010-02-05T20:13:33.206Z

Kate

Very interesting read here as we can talk all day about the impact of public relations and also advertising has on a product but as you clearly exemplified here if people do not want it, they are not going to buy it regardless of the PR/Advertising.

Thanks for Sharing.
@SuzanneVara

Thanks for commenting, Jean (and sorry for the del...

2009-10-12T10:28:22.274+01:00

Thanks for commenting, Jean (and sorry for the delay in publishing - I've been on holiday!). The shift away from pure media relations is interesting and can only be a positive thing, I think.

I think that the problem in PR being dead is the t...

2009-10-09T14:39:17.098+01:00

I think that the problem in PR being dead is the terminology. Public relations isn't dead, because it was never really alive. PR firms, who were formerly media relations firms, need to learn how to take the messages that they're so good at crafting and distribute them in a meaningful way to the public, not just to a handful of reporters. It's the messaging thinking behind PR that is alive and well. The way those messages are presented are what's changing.

PR isn't dead; it's just being born.

Edward - at the risk of invoking the wrath of Gile...

2009-09-02T09:55:27.501+01:00

Edward - at the risk of invoking the wrath of Giles Coren, I completely agree. The key to public relations is indeed the 'public' bit. Thanks for your comment.

PR is one of the tools that is gonna survive commu...

2009-09-01T22:21:12.515+01:00

PR is one of the tools that is gonna survive communications crisis if it positions itself correcly. meaning move away from the past - press releases, flashy events, gloss - to a world where authentic word of mouth recommendation is trumps. link pr to internet and you have social media marketing, with the people put back in p for pr (thanks brian solis) an industry in flux will transform itself for the better...even giles coren might write better articles if his freelance salary as a blogger depends on it rather than a nice retainer from a mag.

Thanks Sean for your comment - glad you liked it! ...

2009-09-01T14:28:48.174+01:00

Thanks Sean for your comment - glad you liked it!

Jon - I was indeed taking 'spin' in its negative sense. It is still important for companies to communicate a clear message which is why I think the PR/comms industry has a bright future. But the transparency of communications today mean that the days of getting away with 'spinning' rubbish to appear positive have well and truly gone. (Which I think that has to be a good thing for the reputation of communications / PR.)

All very true. One other thing - in order for the...

2009-09-01T13:57:04.211+01:00

All very true.

One other thing - in order for these agencies to comprehend *public* relations, the subtle differences between social, digital and online media need to be understood.

I disagree that the age of spin is dead, though. All these new communications mechanisms can be used to spread a message. Surely that is spin too?

(Maybe you mean the ability to spin a bad product into a good one is no longer possible...)

I love the bit about the coffee maker. Nice analog...

2009-09-01T12:05:26.719+01:00

I love the bit about the coffee maker. Nice analogy.

Thanks Helen, and that's a great point. Protecting...

2009-05-21T15:55:35.776+01:00

Thanks Helen, and that's a great point. Protecting internal reputations and developing meaninful KPIs are two more very good reasons for agencies to give sound advice in the early stages.

Great article Kate. Really interesting to see an ...

2009-05-21T15:33:32.356+01:00

Great article Kate. Really interesting to see an agency's viewpoint. Not only is this a problem for agency reputation, but also for clientside as we are managing the expectations of our Senior Execs. It's crucial that agency and client work together to agree achievable KPIs that management understands.

Thanks Paul. I've been very bad at blogging recent...

2009-05-21T15:08:37.189+01:00

Thanks Paul. I've been very bad at blogging recently (where has the year gone!) but will revisit this over the next few days.

Number 10 is the one which instantly stops me from...

2009-05-03T14:27:00.000+01:00

Number 10 is the one which instantly stops me from following someone. I generally translate crazy guy as idiot.

What a cool idea. I will keep checking back to see...

2009-05-03T14:24:00.000+01:00

What a cool idea. I will keep checking back to see any new examples you find and will point any clients that we have that still need convincing in this direction.

So true. And "If I cared about you, I'd already kn...

2009-04-27T12:03:00.000+01:00

So true. And "If I cared about you, I'd already know that stuff."

I particularly like number 3. So much I'm consider...

2009-04-27T11:30:00.000+01:00

I particularly like number 3. So much I'm considering having it printed on a t-shirt, so I can alternate wearing it with my: "I don't even want to know one random thing about you" t-shirt.

Good points, I'd forgotten about the medicine peop...

2009-04-09T15:37:00.000+01:00

Good points, I'd forgotten about the medicine people.

11. Anyone who wants to sell me new age medicine, ...

2009-04-09T15:00:00.000+01:00

11. Anyone who wants to sell me new age medicine, or any medicine come to thing of it.
12. Public speakers that make themselves sound like the second coming
13. Anyone that has a system which publishes a full days tweets within the space of 1 minute.

TWL - glad to hear it. I'd expect nothing less.

2009-03-31T17:12:00.000+01:00

TWL - glad to hear it. I'd expect nothing less.

Thanks Kate...let's see how it goes. You're unreas...

2009-03-31T17:06:00.000+01:00

Thanks Kate...let's see how it goes. You're unreasonably pleased...we're just unreasonable.

Kate
I agree with you. The rush to get PR suppo...

2009-03-24T13:09:00.000Z

Kate
I agree with you. The rush to get PR support in the wake of such scandal smacks of resorting to image massaging in lieu of making fundamental changes to policy and practices. First ensure the company's reformed behaviour will stand up to scrutiny, then shout about it.

The Stick

Thanks for commenting, Danny. I thought the resear...

Thanks for covering the research Kate! It's a...

I agree 100% with your point of view. Yes, consume...

Thanks Patrick - that's a really good point. T...

You cover part of this with your last point, but I...

Kate Very interesting read here as we can talk al...

Thanks for commenting, Jean (and sorry for the del...

I think that the problem in PR being dead is the t...

Edward - at the risk of invoking the wrath of Gile...

PR is one of the tools that is gonna survive commu...

Thanks Sean for your comment - glad you liked it! ...

All very true. One other thing - in order for the...

I love the bit about the coffee maker. Nice analog...

Thanks Helen, and that's a great point. Protecting...

Great article Kate. Really interesting to see an ...

Thanks Paul. I've been very bad at blogging recent...

Number 10 is the one which instantly stops me from...

What a cool idea. I will keep checking back to see...

So true. And "If I cared about you, I'd already kn...

I particularly like number 3. So much I'm consider...

Good points, I'd forgotten about the medicine peop...

11. Anyone who wants to sell me new age medicine, ...

TWL - glad to hear it. I'd expect nothing less.

Thanks Kate...let's see how it goes. You're unreas...

KateI agree with you. The rush to get PR suppo...

Kate
I agree with you. The rush to get PR suppo...