Tuesday, 21 October 2008

Nokia - PR accident or comment spam?

Nokia appears to have been caught out comment spamming – possibly the work of an over-eager PR person trying to build links and Nokia’s word of mouth PR programme (though this is not certain at the time of writing).

It’s a timely reminder that as part of every agency’s basic account handler training, they should include how to use social media programmes responsibly (and legally). It is increasingly difficult for companies to keep a handle on everything that is being emailed / posted on public forums by eager account handlers, so educating them at the outset of the campaign before you get caught out.

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