Friday, 20 February 2009

“Anyone who looks like sleeping, we wake them up to sell them things.” (Michael O’Leary)

Ryanair’s Michael O’Leary is quoted today in the Guardian on plans to introduce mobile phones on flights, with a level of candour we don’t usually get from chief execs. I love it – it’s a breath of fresh air. We all know Ryanair for what it is – cheap (ish) flights, a rubbish website, aggressively commercial approach to selling us more than just flights (they even sell you the option to check in) and almost no customer service. He’s out to make money, not make life easier, or provide better quality. And he’s honest about that. If only Ryanair took the same honest approach to their ‘free’ flight promotions.

No comments: