Thursday, 19 February 2009

SEO and PR – all part of communications

The SEO/online PR debate continues. Some good blogs worth reading on this from, among others, Marshall Manson, Stuart Bruce and Jed Hallam .

I think that SEO and PR could sit alongside each other quite happily, if we were – as Stuart points out – much clearer about what PR is. Reputation management and communications strategies are not led by SEO programmes, and SEO agencies are the first to admit it. (The good ones, anyway. I’m sure we all know some who break this rule.)

I’ve posted (read ranted) in various other forums about this – but life would change for the better if we all, clients and SEO agencies included, stopped assuming PR is just about media and blogger relations programmes.

So, let’s ditch the term PR altogether. It would make life so much easier. Let’s talk about what we do as ‘communications’. Of which media relations, social media programmes, blogger outreach, developing direct relationships with the public, and SEO are all part.

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