I’ve just been reading a piece in the Times of India about protests in Moldova against the election results, where Twitter has been cited as helping organises rally protestors. Palin Ningthoujam (@palinn) of Weber Shandwick India tweeted a link to the article, which I happened to pick up just after a colleague told me about protests near her house, which is close to the Moldovan embassy. A neat example of how we hear about issues these days: directly (protests), by word of mouth, search (I Googled it to find out more), via Twitter, and the good old-fashioned “I read it in the newspaper”, albeit online.
In the article there’s a reference to an embassy window being broken by protesters, against which is an in-text ad (delivered by Kontera’s ContentLink) advertising a window and glass repair service.
This it is contextual advertising at its most literal. A bit like the Google ads that show an ad for Dell at the top of www.explodinglaptop.com (first words on the site: ‘your Dell laptop’s on fire’). There’s context, and then there’s context.
Although it’d be handy if the Moldovan embassy caretaker reads it, I suppose.
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